Last Thursday night, I had the privilege of teaching an iTunes App Store Revenue Optimization class at General Assembly, a prominent tech/startup co-working space here in New York.  The class covered a variety of strategies that can help app developers ensure that their apps get discovered, convert to downloads, and earn money.  I’d have to say that the class went really well and was pretty useful to everyone including me!

So, at the risk of giving away our hard-earned secrets, I’d like to share the presentation with the world here.  (After the jump.)  Obviously there were a ton of great nuggets that were only covered verbally and/or that Brainscape is still keeping to ourselves, but this should give anyone a great overview of the many components of the app Value-Creation Funnel.  Please share any comments about alternative techniques that you have taken to help you refine your app’s optimal monetization strategy.